Written in English
|Statement||by Mary Lynn Miller|
|The Physical Object|
|Pagination||vi, 91 leaves ;|
|Number of Pages||91|
This TREO Talk Presentation will discuss issues with the use of the elaboration likelihood model (ELM) developed by Petty and Cacioppo in information systems research. Concerns regarding how to measure argument quality and peripheral cues will be discussed. Issues regarding the use of ELM in both experimental settings (researchers changing the treatment options) and survey research are explored. The Concept of Argument Quality in the Elaboration Likelihood Model: a Normative and Empirical Approach to Petty and Cacioppo's 'Strong' and 'Weak' Arguments Author(s): Enschot-van Dijk, R. van ; Hustinx, L.G.M.M. ; Hoeken, by: According to the Elaboration Likelihood Model In Experiment 2, posture (standing or reclining) and the quality of the arguments employed in the counterattitudinal message (cogent or specious. Argument quality in the Elaboration Likelihood Model: An empirical study of strong and weak arguments in a persuasive message Author(s): Hustinx, L.G.M.M. ; Enschot-van Dijk, R. .
According to the Elaboration Likelihood Model (Petty & Cacioppo ), argument quality plays an important role in the answer to this question. The present study takes a close look at this factor. First, background information will be given about the Elaboration Likelihood Model (ELM). The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. When people are strongly motivated and have time to think over a decision, persuasion occurs through the central route, in which they carefully weigh the pros and cons of a choice. Carpenter () conducted a meta-analysis of empirical studies stemming from elaboration likelihood model predicting that "in central processing, there will be a substantial argument strength. The Elaboration Likelihood Model (ELM) of persuasion  is a dual process theory describing how attitudes form and change. The ELM was developed by Richard E. Petty and John Cacioppo in the mids.  The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Furthermore, the influence of argument quality is greater on involving than uninvolving topics (Andrews & Shimp, ; Petty & Cacioppo, ). So, persuaders can increase the likelihood that an audience will have favorable thoughts by working hard to include strong, high quality arguments . Areni, C. S. & Lutz, R. J. (). The role of argument quality in the elaboration likelihood model. Advances in Consumer Research, 15 (1), Introduction Elaboration Likelihood Model is developed by Richard E. Petty and John T. Cacioppo in s. Persuasion is very much associated with our daily life. Persuasion occurs when readers, listeners or viewers learns a message from what they read, listen or watch. We remember the message as ideas and we will be pe. Drawing on the elaboration likelihood model, this research examined online consumers' initial trust building when visiting a new website for the first time. The results indicated that initial trust develops along dual routes including a central route represented by argument quality and a peripheral route represented by source credibility.